WME Welcomes Music Industry Veterans Peter Schwartz and James Rubin

The William Morris Endeavor (WME) agency has announced that music industry veterans Peter Schwartz and James Rubin have joined its team as music agents based in its New York office. Both Schwartz and Rubin bring extensive experience to their new roles, having worked with some of the biggest names in the music industry.

Schwartz, who graduated from Syracuse University's Newhouse School of Communication in 1990, spent two years at the William Morris Agency as an Agent Trainee before joining The Agency Group in 1993. He went on to serve as Vice President and Head of Urban Music, overseeing daily operations and booking nearly 25,000 shows and hundreds of tours domestically and internationally.

Rubin, who began his career as a hip hop/urban promoter in 2001, toured US and UK artists across Australia, New Zealand, and Asia under his own company Melting Pot Productions. He later joined The Agency Group in 2008 and grew his roster from club tours to arena-level artists. Most recently, he headed up the International Division for Urban Touring at WME.

In their new roles at WME, Schwartz and Rubin will focus on the international marketplace and specialize in breaking artists in international markets. They join a team of experienced agents and artists who are dedicated to building successful careers for their clients.

'We're thrilled to welcome Peter and James to our team,' said Sara Newkirk, Music Partner at WME. 'They are known for their keen eye for talent and their ability to architect careers.'

Schwartz and Rubin's client roster includes a range of high-profile artists, including B-Real, Big K.R.I.T., Cypress Hill, Jordan Bratton, Method Man, Redman, Snow Tha Product, Run The Jewels, Partynextdoor, Action Bronson, Vic Mensa, Ilovemakonnen, G-Eazy, Macklemore & Ryan Lewis, A$AP Ferg, Danny Brown, and Yelawolf.

The addition of Schwartz and Rubin to the WME team is a significant move for the agency, which continues to build upon its world-class roster of agents and artists. With their expertise and passion for the music industry, they are poised to make a lasting impact at WME.

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